A logo on a building face is judged at 30 feet, not three. Letter height, stroke weight, depth, mounting hardware and lighting all shift the reading. Get the spec right and the identity carries from the parking lot to the lobby; get it wrong and the building reads as off-brand from the street.
External signage is also a structural problem. Wind load, mounting substrate, weather resistance and BIS compliance where applicable all factor into fabrication. We work from the appointing architect's elevation drawings and the brand identity guidelines, then engineer, fabricate and install to that spec — including high-access work where required.
Typical applications: building-face identity, pylons and totems, gate and entrance markers, multi-tenant signage on commercial façades.